United Max International, LLC Acquires Significant Equity Stake in Urban Planet Mobile (Urban Planet Media & Entertainment, Corp.)

Savannah, GA (PRWEB) September 11, 2008 -- United Max International, L.L.C. (United Max), an investment fund targeting significant growth companies in the international arena, has acquired a substantial stake in Urban Planet Mobile, the largest provider of M-learning English language consumer oriented products in the world.

Managing Partner, Bruce Braatelien, has this to say about the investment:

"The leadership behind Urban Planet Mobile already has a successful track record in taking product from concept to market. Management has built significant international distribution in the audio content arena, and brings major relationships to the table. I am excited to announce that United Max is investing in Urban Planet Mobile to tap the immense international market for the Urban English(tm) language learning audio programs delivered via the mobile platform."

The United Max investment further positions Urban Planet Mobile as the first, biggest, and best audio English language learning provider of programs for the mobile platform. With 450 audio English language lessons available in ten languages, Urban Planet Mobile's next step is to bring their product to the worldwide marketplace while simultaneously expanding their product offering with an additional ten languages, more idiom and slang programs, and programs for children and teens.

Brian A. OliverSmith, CEO Urban Planet Mobile, explains the thought process behind developing Urban English(tm), audio English language learning for the mobile this way, "1.1 Billion people worldwide actively learn English today. That number is expected to grow to 2 Billion by 2020. A large number of those are included in the 3.3 Billion people owning mobile phones. Urban Planet Mobile is the first company that brings the 1.1 billion people market and 3.3 billion people distribution line together. We want to play a small part in assisting someone in China with improving his English language skills. The result could double his income and thus immeasurably change his and his family's life for generations. This opportunity to impact lives, makes the decision to target this incomprehensibly large market that much sweeter."

Being a recognized expert in the audio publishing world for creating unique audio products and recognizing innovative distribution lines, Mr. OliverSmith determined to take his knowledge that had built a successful niche publishing company and apply it to the largest potential market he could conceive.

Researching audio, Mr. OliverSmith determined that the biggest selling audio product in the world outside of music was language learning. He saw the enormous potential for creating a modern, casual audio line of English learning programs. What he also saw was the growth of the mobile market as a worldwide provider of information and entertainment.

Taking these two pieces of potentially disparate information, he determined that building an English language learning product line from the ground up for mobile distribution around the world was the way to pave a new path and reach a phenomenally large market with a high demand product. Currently, the market for English language learning materials and education is valued at between $20 and $30 billion annually and growing. (The Wall Street Journal).

This press release shall not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any state in which such offer, solicitation or sale would be unlawful, and qualification under the securities laws of any such state.

About Urban Planet Media & Entertainment

Urban Planet Mobile is the premiere company to bring English language learning to the mobile phone. The Urban Planet Mobile management team is extensively experienced in audio content development, production, distribution, and marketing. Additionally, a team well versed in English language learning curriculum is actively involved in all stages of building the product development side. The group is rounded out with international mobile content delivery and global business development experts on the sale and marketing side. With initial product lines ready for market, Urban Planet Mobile is poised for exponential growth in a growth market.

About United Max International

United Max is an international investment fund focused on the worldwide market. United Max brings more than capital to the table with the principals having more than 100 years combined management and investing experience through the global market, particularly in Asia, where significant contacts in the telephony and technology sector are still active, as well as government relationships.

For further information contact:

Brian OliverSmith                        

Urban Planet Media & Entertainment, Corp.    

912-349-0700                            

brian@up-me.com                        

Urban Planet Mobile (http://www.urbanplanetmobile.com)            

Bruce Braatelien

United Max International L.L.C.

727-365-2384

bbraatelien@unitedmaxintl.com

United Max International (http://www.unitedmaxintl.com)

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