NxTV IP In-Room Entertainment Used by 25% of 5-Star Properties

Los Angeles, CA (PRWEB) February 21, 2008 -- NxTV, Inc. (http://www.nxtv.com/index.php?detectflash=false?campaign=PRWebNxTV5StarFebruary212008) the first and largest provider of IP Video on Demand (IPVOD) (http://www.nxtv.com/index.php?detectflash=false?campaign=PRWebNxTV5StarFebruary212008), IPTV and interactive digital IP-based in-room entertainment (http://www.nxtv.com/system_overview.php?campaign=PRWebNxTV5StarFebruary212008) and technology solutions in the hospitality industry, announced that NxTV has been chosen by one quarter of all Mobil 5-Star hotels for the third consecutive year. Of the more than 7,000 hotels the Mobil Travel Guide rated for 2008, only around 40 achieve the prestigious Mobil Five Star Award status; these are widely regarded as the finest hotels in the country. NxTV's IPVOD entertainment systems are also used by 15 AAA 5-Diamond properties.

"Guests who stay at leading luxury properties expect the very best, and NxTV's extensive suite of ultra-crisp HD IPVOD (http://www.nxtv.com/system_services.php?campaign=PRWebNxTV5StarFebruary212008) entertainment and other personalized video services consistently exceed expectations," said Hooman Honary, President of NxTV. NxTV stores its content on the hospitality industry's highest capacity digital entertainment servers and delivers VOD movies to guest rooms via a hotel's converged IP network to best serve guest needs while maximizing revenue-building opportunities for clients. NxTV's lineup features more than 250 movies on demand, the largest selection in the industry, including recent Hollywood blockbusters, episodes of popular television shows, family content and independent box-office films.

NxTV's quality entertainment services continue to be selected by the most prestigious properties worldwide to meet the demanding standards of the most discerning hotel guests. Many luxury properties are now installing IP-based systems and HDTV on flat-panel televisions to provide the highest quality viewing.

The IP Delivery Advantage

The advantage of a converged IP network (http://www.nxtv.com/system_benefits.php?campaign=PRWebNxTV5StarFebruary212008) is that a wide variety of services may be delivered on one network for greater cost savings, reliability, improved applications integration, scalability and increased revenue. A single IP network can deliver:

?    HD video on demand

?    IPTV Free-to-Guest content

?    High-speed Internet access

?    Communication with mini-bar

?    Voice over IP telephony and

?    POS and many other systems.

With its IP-based platform, NxTV is uniquely positioned to respond to the technological trends in the hospitality industry. In addition, as more and more hotels replace older televisions with the latest flat-panel HDTVs, hotel operators are demanding high definition programming to provide their guests with more choices and a wider selection of high quality on-demand entertainment. To address the evolving expectations of technology-savvy hoteliers and their guests, NxTV will be rolling out an exciting array of new products and services throughout the coming months.

About NxTV, Inc.

NxTV, Inc., based in Los Angeles, California, was recently named to the prestigious Inc. magazine list of the 500 fastest-growing private companies in America. The company is the first and largest IPVOD provider in the global hospitality industry, delivering to its customers IP-based, 100% digital in-room entertainment solutions that allow hotel owners to take full advantage of new technology today and in the future, and offer guests the ultimate on-screen entertainment experience. NxTV's system runs over the hotel's existing converged IP network, which enables the property to communicate with a wide variety of in-room technologies without the cost and effort of installing and maintaining separate networks for each hotel application. The NxTV system delivers a full suite of digital IP-based in-room entertainment services including High Definition Video on Demand (HD VOD) and IPTV Free-to-Guest content, wired and wireless high-speed Internet access, and a customized guest interface.

Clients include the world's most prestigious hotel brands, including Four Seasons, Peninsula, Raffles, W Hotels, St. Regis, MGM Grand, Le Meridien, Marriott and Hyatt. NxTV, Inc. has offices and customers in the Americas, Europe and Asia.

CONTACTS:

Eric Stern

Director of Marketing and Planning

NxTV, Inc.

5700 Canoga Ave., Suite 150

Woodland Hills, California 91367

estern @ nxtv.com

(818) 737-8267

http://www.nxtv.com/?campaign=PRWebNxTV5StarFebruary212008

Media Contact:

Julie Keyser-Squires, APR

Softscribe Inc.

julie @ softscribeinc.com

(404)256-5512

http://www.softscribeinc.com

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